Y/PROJECT Clothing for Men

Y/PROJECT brings an intellectually playful approach to men’s Clothing, balancing Parisian craft with a spirit of experimentation that challenges familiar ideas of proportion, tailoring and everyday dress. Founded in Paris in 2010 by Yohan Serfaty, the house developed a distinctive language built around transformation: garments appear to twist, split, fold and reassemble, offering a sense of movement even when worn in the most considered setting. Under the creative direction that shaped its modern identity, Y/PROJECT became recognised for expressive construction, theatrical layering and an instinctive ability to make classic wardrobe pieces feel unexpected. The collection explores the tension between restraint and exaggeration, pairing precise fabrication with displaced seams, gathered volumes, asymmetric closures and silhouettes that can be adjusted according to the wearer’s mood. Denim, knitwear, shirting, outerwear and tailored separates are treated as active components of a personal wardrobe rather than fixed uniforms, allowing each piece to communicate both technical understanding and individual attitude. This distinctive vision extends across the house, with Y/PROJECT Clothing for Women offering a similarly nuanced conversation between structure, fluidity and styling freedom. For the complete perspective on the label’s evolving aesthetic, discover Y/PROJECT, where its signature codes are presented through a carefully edited selection of contemporary fashion. EMVANO’s men’s Clothing edit captures the brand’s fascination with garments that reveal more than one identity, making space for polished dressing, subversive layering and subtle acts of reinvention. Each design is intended to be lived in, revisited and styled differently over time, giving the collection a rare combination of conceptual impact, practical versatility and unmistakable luxury appeal.

At the centre of this carefully considered edit, Y/PROJECT Blazers for Men express the house’s ability to make tailoring feel fluid, modern and entirely individual. Rather than treating the blazer as a rigid symbol of formality, Y/PROJECT approaches it as a framework for experimentation, exploring altered lapels, extended proportions, layered panels and carefully positioned volumes that shift the relationship between the body and the garment. The result is tailoring with a distinctly architectural presence, yet one that retains the ease required for contemporary dressing. A sculptural blazer can sharpen a relaxed denim look, lend definition to fluid trousers or create a compelling contrast with a simple jersey base layer. Worn traditionally, it introduces polish to an understated wardrobe; styled with open fastening, rolled sleeves or unexpected underpinnings, it becomes an expression of studied nonchalance. Fabrication remains central to the appeal, with refined surfaces and considered construction ensuring that visual innovation is supported by comfort, balance and durability. The collection’s approach to proportion also encourages personal interpretation, allowing a wearer to choose between a closer, more conventional outline and a generous silhouette with pronounced presence. These pieces reflect Y/PROJECT’s wider design codes, where familiar menswear is not discarded but reimagined through clever cutting and a confident sense of tension. For formal occasions, creative workplaces or elevated evening combinations, the blazer offers a versatile point of entry into the label’s world. Its distinctive details reward close attention, while its essential function keeps the garment grounded in the everyday wardrobe. This balance between conceptual design and practical styling makes the category an enduring expression of Y/PROJECT’s modern Parisian sensibility.

The full Y/PROJECT men’s Clothing collection is united by a belief that luxury should invite participation. Its garments are not designed to dictate a single finished image; instead, they provide a vocabulary through which proportion, texture and attitude can be continually reinterpreted. A tailored blazer may be worn over a sharply pressed shirt for a refined silhouette, or placed above knitwear and relaxed trousers to create a softer, more layered composition. The same principles extend throughout the wardrobe, where classic references are reshaped by draping, modular details, unexpected volume and precise shifts in balance. Craftsmanship is evident in the way each element is considered, from the handling of fabric and the placement of seams to the feel of closures, linings and structured surfaces. This attention supports the more expressive aspects of the collection, ensuring that theatrical shape never overwhelms wearability. Y/PROJECT’s heritage is rooted in a Parisian dialogue between atelier technique and progressive street sensibility, a combination that gives its Clothing an enduring relevance beyond seasonal novelty. The house understands that the most memorable pieces often exist between categories: tailored yet relaxed, directional yet functional, familiar yet subtly transformed. Such versatility makes the collection particularly rewarding for a considered wardrobe, where individual garments can move between formal and informal contexts without losing their character. Layered with tonal essentials, contrasted with utilitarian textures or balanced by pared-back accessories, each piece can establish a distinctive visual rhythm. EMVANO’s edit celebrates this considered freedom, presenting clothing for the man who values craftsmanship but does not wish to dress predictably. Through intelligent construction, confident silhouettes and a refined sense of disruption, Y/PROJECT continues to make modern menswear feel more personal, more dynamic and quietly unconventional.