Asics

Founded in Kobe in 1949 by Kihachiro Onitsuka, Asics began with a purposeful belief that sport could help young people build confidence, discipline and community. Originally established as Onitsuka Co., the company first became known for thoughtfully engineered athletic footwear, including the now-iconic Tiger designs that helped define its early identity. In 1977, the name Asics was adopted from the Latin phrase anima sana in corpore sano, meaning a sound mind in a sound body, a philosophy that continues to guide the label’s approach to movement, wellbeing and considered innovation. Today, Asics occupies a distinctive place in contemporary fashion, balancing performance research with a refined, recognisable visual language. Technical mesh, supportive overlays, sculpted midsoles, tonal colour stories and the signature Asics stripe create an aesthetic that feels both purposeful and quietly expressive. The brand’s creative vision is rooted in authentic sporting heritage, yet its designs have become essential to modern wardrobes through their versatility, comfort and architectural proportion. Explore the men's collection for a considered edit of footwear and apparel shaped by decades of expertise, or discover the full Asics Shoes selection, where trail-inspired construction, running references and everyday silhouettes meet a distinctly urban sensibility. Among its most enduring forms, Low Tops bring a clean profile and adaptable presence, pairing naturally with relaxed tailoring, denim and technical separates. Asics continues to evolve without abandoning its foundations, offering a sophisticated interpretation of performance dressing for those who value substance, distinctive design and enduring wear. Within the wider Asics Shoes edit, the label’s commitment to cushioning, balance and fluid movement remains immediately apparent, making each pair a considered expression of its signature aesthetic.

The Asics edit extends beyond footwear with a considered approach to bags and clothing, even where no bags or clothing are currently in stock. Discover the Asics Bags category as a reference point for the brand’s practical, sport-informed accessories, designed around movement, utility and the demands of everyday life. Backpacks offer hands-free function with a structured profile suited to commuting, travel and active routines, while Shoulder Bags provide a more compact alternative with easy access and a relaxed urban attitude. Tote Bags introduce a spacious, versatile shape for carrying daily essentials, and Waist Bags bring a streamlined, lightweight solution for shorter journeys or moments when freedom of movement is essential. The category also encompasses practical Gym Bags, whose generous proportions and durable construction reflect Asics’ athletic foundations. Alongside these forms, the Asics Clothing selection represents the label’s approach to adaptable performance dressing. T-shirts deliver a breathable base layer with an understated sporting character, while Tops offer further options for layering and training. Sweatshirts and Hoodies bring softness, warmth and a distinctly contemporary finish, balancing comfort with graphic or tonal Asics detailing. Jackets provide lightweight protection and versatile outer layering, making them suitable for transitional weather and active city dressing. Trousers are shaped for ease and mobility, while Shorts offer a practical, streamlined alternative for warmer days and movement-led styling. Leggings and Tracksuits complete the clothing vocabulary with close-fitting support and coordinated athletic appeal. Although these Bags and Clothing categories are not currently in stock, they remain integral to understanding the wider Asics universe, where technical purpose, refined simplicity and an effortless relationship with modern everyday wardrobes define the brand’s enduring appeal.

Accessories and shoes form the central expression of Asics’ performance heritage, bringing together technical credibility, distinctive design and an assured sense of everyday versatility. Explore the Asics Accessories category for the complementary details that complete an active wardrobe, from functional pieces created for training and travel to understated essentials that carry the brand’s recognisable visual language. Socks are an important part of this offering, providing comfort, support and a considered foundation for footwear, while Hats and Caps introduce practical coverage with a relaxed sporting character. Gloves bring warmth and protection to colder conditions, and Bags, where available within the accessories edit, reflect the same emphasis on utility, lightweight construction and purposeful organisation. The Asics Shoes category remains the defining destination, drawing on decades of research into cushioning, stability, flexibility and responsive movement. Within Shoes, Sneakers offer the clearest meeting point between performance engineering and contemporary style, with layered uppers, breathable materials, supportive structures and sculpted soles creating a recognisable Asics profile. The available Sneakers > Low Tops selection currently includes one in-stock style, making Low Tops the essential focus for those seeking a versatile, lower-cut silhouette with enduring sporting references. Their clean ankle line works effortlessly with denim, cargo trousers, technical outerwear and pared-back tailoring, while signature stripe detailing and considered sole construction lend each pair a distinctive presence. Asics footwear is designed to move naturally through the day, combining the comfort required for active routines with the visual clarity expected of modern luxury fashion. Whether selected for training, travel or daily city wear, these shoes embody the brand’s balance of function and form, offering an elevated interpretation of athletic design grounded in authentic Japanese heritage and continuous innovation.